adidas-ASU Center for Engagement Science

Providing key actionable insights at the intersection 
of data and human behavior

Center for Engagement Science Team

Center for Engagement Science Team

Dr. Aurel Coza,  Center Director Dr. Aurel Coza
Center Director

Dr. Coza has a Masters in Theoretical Physics and has earned a PhD in Biomechanics from the University of Calgary in 2011. He has joined ASU as the Director of adidas-ASU Center for Engagement Science in 2019 after an eight-year tenure with Adidas in Portland, OR. At Adidas he held multiple research and development roles focused on product and experience development. His research interest ranges from biological complex systems modeling to biosensors and applied computational behavioral science. His conceptual work has been at the core of a half dozen commercial products and experiences and was also granted a number of US and International patents.

 

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Dr. Mohsen Rafiei  Dr. Mohsen Rafiei 
Academic Associate

Dr. Mohsen Rafiei is broadly interested in the systematic errors (biases) in human perception and decision-making processes. He is specifically interested in understanding how previous experiences and expectations about the future events, influence current perception. Mohsen has a BSc. in Psychology and an MSc. in Cognitive Psychology. He has been awarded a Ph.D. from the University of Iceland at the Icelandic Vision Lab, where he studied the biases in visual perception and the role of attention in optimizing the perceptual process.

Tianhang Liu Tianhang Liu
Academic Associate

Tianhang Liu received his Bachelor of Arts in Psychology from ASU. During his undergraduate education, he also pursued a minor in Digital Culture. His interests lie in Human Computer Interaction, User Experience Design, and Mixed Reality. He wishes to explore and create new technologies that enables better user experience for future applications. He is considering pursuing a Master’s Degree in a relevant field in 2022 to further develop his skills and knowledge.

Tyler Rose Tyler Rose
Academic Associate

Tyler Rose has a Bachelor’s in Biomedical Sciences and recently earned his Master’s in Biomedical Engineering here from ASU. He finished his applied project on machine learning for predictive features in Alzheimer’s disease and now is working with quantitative analysis of various biosensors and emotion trackers. His goal is to gain more experience to begin his career into the field of biosensors and/or medical devices. 

 

Morgan Johnson Morgan Johnson
Student

Morgan Johnson studied Biomedical Engineering at ASU as an undergraduate. She is currently working towards a Masters degree in Biomedical Engineering also at ASU. She is interested in sustainability, machine learning and its applications to health care. Her current research is investigating the impact of fatigue on radiologists with the goal of applying machine learning to detect key changes in physiological, oculomotor, and emotional/cognitive features. studied Biomedical Engineering at ASU as an undergraduate. She is currently working towards a Masters degree in Biomedical Engineering also at ASU. She is interested in sustainability, machine learning and its applications to health care. Her current research is investigating the impact of fatigue on radiologists with the goal of applying machine learning to detect key changes in physiological, oculomotor, and emotional/cognitive features.

 

Matt Hayes Matt Hayes
Student

Matt Hayes is currently pursuing a Master’s degree in Computer Science at Arizona State University where he received a Bachelor’s degree in the same field. He is passionate about expanding the bounds of his technical knowledge with an interest in application software and algorithms. His current work looks to bridge the gap between computational analysis and human behavior with a keen focus on machine learning solutions.

Learn more about the adidas-ASU partnership

 

adidas-ASU Partnership