We develop and deploy advanced multidisciplinary research models grounded in lab and field work to quantify and deeply understand the “whys” behind human behavior. In particular, we have recently started focusing on creating a completely new approach to the quantification, modeling and real-world application of human perception in respect of design, storytelling and in general the interaction with the physical, social and economic environment.
The center is breaking new ground by co-developing novel investigative methods and applications in order to solve a vast array or real-world problems in the space of human-human and human-environment interaction. As part of this process, we are inviting other partners to join our efforts in order to create a multi-institutional, trans-disciplinary, user inspired knowledge ecosystem that is a prerequisite for today’s applied research. With this approach, we position ourselves as a hub for much-needed, cross-industry idea exchange that spans well beyond academia. ”
Dr. Aurel Coza