Dr. Coza has a Masters in Theoretical Physics and has earned a PhD in Biomechanics from the University of Calgary in 2011. He has joined ASU as the Director of adidas-ASU Center for Engagement Science in 2019 after an eight-year tenure with Adidas in Portland, OR. At Adidas he held multiple research and development roles focused on product and experience development. His research interest ranges from biological complex systems modeling to biosensors and applied computational behavioral science. His conceptual work has been at the core of a half dozen commercial products and experiences and was also granted a number of US and International patents.